A world full of clever Wiredos; passionate about digital marketing.
A world where our approach to digital marketing, genuinely moves people.
A world where AI and real human interactions coexist to drive change.
A world where we do digital always from a human point of view. Because we believe research, data, and AI is better when validated by our own intuition and real human interactions…
Sound like a good world to be part of?
Our single-minded focus on delivering the strongest digital performance for our clients, dictates the services
we offer at Wired; all of which are underpinned by killer strategies.
We constantly scout out new ways to do digital best with our current
services living under the following four-pillars:
Our search engine services include both paid and organic activity. Because search is intent based, this channel typically generates the strongest ROAS and revenue performance. In 2019, search ads generated over $100 billion in revenue, and was the second-largest channel globally for advertising (behind TV, but fast catching up).
To help maximise performance, we use A.I optimisation technology. Organic activity covers both onsite and offsite SEO.
Traditionally known for its ability to generate strong brand awareness and engagement (for a fraction of the cost of ATL advertising), social media marketing is also now recognised for its ability to generate strong ROAS performance. Social media is now the third-largest channel for advertising, with a 13% share of global ad spend, behind television (29%) and paid search (17%).
Our services include; Off-page advertising, on-page posting and boosting, and community management.
Covering a wide range of activity, placement and partnership marketing involves placing content on 3rd party platforms, with the goal of brand awareness, and revenue generation. Display advertising was traditionally a branding activity, however with the help of programmatic platforms and high-quality inventory, display advertising is now able to achieve very strong ROAS numbers.
‘New School’ affiliate marketing, our newest service, is a total game-changer, with activity touching every step of the consumer lifecycle, and results in significant increases to a brand’s equity and online revenue.
Digital performance marketing only works when creative content delivers the right message. We specialise in creating digital channel customised content, aimed at maximising cut-through.
Our search engine services include both paid and organic activity. Because search is intent based, this channel typically generates the strongest ROAS and revenue performance. In 2019, search ads generated over $100 billion in revenue, and was the second-largest channel globally for advertising (behind TV, but fast catching up).
To help maximise performance, we use A.I optimisation technology. Organic activity covers both onsite and offsite SEO.
Traditionally known for its ability to generate strong brand awareness and engagement (for a fraction of the cost of ATL advertising), social media marketing is also now recognised for its ability to generate strong ROAS performance. Social media is now the third-largest channel for advertising, with a 13% share of global ad spend, behind television (29%) and paid search (17%).
Our services include; Off-page advertising, on-page posting and boosting, and community management.
Covering a wide range of activity, placement and partnership marketing involves placing content on 3rd party platforms, with the goal of brand awareness, and revenue generation. Display advertising was traditionally a branding activity, however with the help of programmatic platforms and high-quality inventory, display advertising is now able to achieve very strong ROAS numbers.
‘New School’ affiliate marketing, our newest service, is a total game-changer, with activity touching every step of the consumer lifecycle, and results in significant increases to a brand’s equity and online revenue.
Digital performance marketing only works when creative content delivers the right message. We specialise in creating digital channel customised content, aimed at maximising cut-through.
Over the years, we have tweaked, refined, and then tweaked again our digital marketing process with the sole purpose of smashing it for our clients… always. However, digital marketing is an ever evolving industry, and we therefore constantly review and refine our systems and processes. Right now, this is how we approach digital, however this could all change tomorrow.
“integral to our E-commerce growth, since 2018”
Our partnership with The Wired has been integral to our E-commerce growth strategy since 2018. Angela and the team have built a fantastic culture, driven by performance, industry expertise and fundamental care to achieve our business objectives (and beyond). As we look into the future of the E-commerce landscape, I couldn’t think of another Digital Agency I’d rather partner with to assure tomorrow’s success.
Lee ThompsonChief Executive Officer, Assembly Label
“It’s super refreshing to be working with an agency that provides transparency and a genuine interest in our product offering”
Working with The Wired Agency is an absolute delight! It’s super refreshing to be working with an agency that provides transparency and a genuine interest in our product offering. In particular, their work in consistently optimising our campaigns has led to excellent results. We also love the level of service they provide – they’re responsive, proactive and very importantly, they’re lots of fun to work with!
Caroline BrauerDirector of Brand and Marketing, Thredbo
“Wired has produced outstanding year on year results which have successfully positioned Wanaka as a ‘must do’ destination”
Lake Wanaka Tourism has worked The Wired Agency for over 2 years. In this time their approach to campaign execution has gone from strength to strength, which has produced outstanding year on year results to successfully position Wanaka as a ‘must-do’ destination. They are a truly collaborative team, generous, passionate about our brand, and experts in their respective fields.
Gizelle ReganMedia & Campaign Manager, Wanaka
A constant juggling act for every digital marketing agency is in managing staff workloads. Too little work obviously isn’t great for profitability, and too much work can impact on staff morale, stress levels, and quality of work. So, is there a golden number or formula when it comes to how many clients each staff member should work […]
The age old saying, ‘good things come in small packages’ still runs true, even today in the digital world. When it comes to digital marketing, particularly in the digital advertising space, boutique agencies are successfully winning globally renowned brands now more than ever. Big brands, like Pizza Hut and TEDxSydney are opting for smaller, more agile agencies who can […]
It has been well documented for a long time (in digital years) that search advertising is continuing to claim an increasing share of voice in Search Engine Result Pages (SERPs) compared to organic listings. What does this mean for our client’s bottom line? Does it cost more to have a presence in search? Our latest blog outlines […]
Are you building a new website and therefore looking to migrate from your old one? If so, this blog is a must read. A poorly managed site migration could lead to a colossal reduction in your site’s organic traffic if not implemented correctly. So, before you take the site migration leap, make sure you’ve read […]
