A world full of clever Wiredos; passionate about digital marketing.
A world where our approach to digital marketing, genuinely moves people.
A world where AI and real human interactions coexist to drive change.
A world where we do digital always from a human point of view. Because we believe research, data, and AI is better when validated by our own intuition and real human interactions…
Sound like a good world to be part of?
Our single-minded focus on delivering the strongest digital performance for our clients, dictates the services
we offer at Wired; all of which are underpinned by killer strategies.
We constantly scout out new ways to do digital best with our current
services living under the following four-pillars:
Our search engine services include both paid and organic activity. Because search is intent based, this channel typically generates the strongest ROAS and revenue performance. In 2019, search ads generated over $100 billion in revenue, and was the second-largest channel globally for advertising (behind TV, but fast catching up).
To help maximise performance, we use A.I optimisation technology. Organic activity covers both onsite and offsite SEO.
Traditionally known for its ability to generate strong brand awareness and engagement (for a fraction of the cost of ATL advertising), social media marketing is also now recognised for its ability to generate strong ROAS performance. Social media is now the third-largest channel for advertising, with a 13% share of global ad spend, behind television (29%) and paid search (17%).
Our services include; Off-page advertising, on-page posting and boosting, and community management, across Facebook, Instagram, Twitter, Snapchat, TikTok, and Pinterest.
Covering a wide range of activity, placement and partnership marketing involves placing content on 3rd party platforms, with the goal of brand awareness, and revenue generation. Display advertising was traditionally a branding activity, however with the help of programmatic platforms and high-quality inventory, display advertising is now able to achieve very strong ROAS numbers.
Wiredaffiliate, our newest Affiliate Marketing service, is a total game-changer, with activity touching every step of the consumer lifecycle, and results in significant increases to a brand’s equity and online revenue.
Digital performance marketing only works when creative content delivers the right message. We specialise in creating digital channel customised content, aimed at maximising cut-through.
Our search engine services include both paid and organic activity. Because search is intent based, this channel typically generates the strongest ROAS and revenue performance. In 2019, search ads generated over $100 billion in revenue, and was the second-largest channel globally for advertising (behind TV, but fast catching up).
To help maximise performance, we use A.I optimisation technology. Organic activity covers both onsite and offsite SEO.
Traditionally known for its ability to generate strong brand awareness and engagement (for a fraction of the cost of ATL advertising), social media marketing is also now recognised for its ability to generate strong ROAS performance. Social media is now the third-largest channel for advertising, with a 13% share of global ad spend, behind television (29%) and paid search (17%).
Our services include; Off-page advertising, on-page posting and boosting, and community management across. Platforms we use include Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, and TikTok.
Covering a wide range of activity, placement and partnership marketing involves placing content on 3rd party platforms, with the goal of brand awareness, and revenue generation. Display advertising was traditionally a branding activity, however with the help of programmatic platforms and high-quality inventory, display advertising is now able to achieve very strong ROAS numbers. Affiliate marketing, our newest service, is a total game-changer, with activity touching every step of the consumer lifecycle, and results in significant increases in brand’s equity and incremental growth.
Digital performance marketing only works when creative content delivers the right message. We specialise in creating digital channel customised content, aimed at maximising cut-through.
Over the years, we have tweaked, refined, and then tweaked again our digital marketing process with the sole purpose of smashing it for our clients… always. However, digital marketing is an ever evolving industry, and we therefore constantly review and refine our systems and processes. Right now, this is how we approach digital, however this could all change tomorrow.
“integral to our E-commerce growth, since 2018”
Our partnership with The Wired has been integral to our E-commerce growth strategy since 2018. Angela and the team have built a fantastic culture, driven by performance, industry expertise and fundamental care to achieve our business objectives (and beyond). As we look into the future of the E-commerce landscape, I couldn’t think of another Digital Agency I’d rather partner with to assure tomorrow’s success.
Lee ThompsonChief Executive Officer, Assembly Label
“It’s super refreshing to be working with an agency that provides transparency and a genuine interest in our product offering”
Working with The Wired Agency is an absolute delight! It’s super refreshing to be working with an agency that provides transparency and a genuine interest in our product offering. In particular, their work in consistently optimising our campaigns has led to excellent results. We also love the level of service they provide – they’re responsive, proactive and very importantly, they’re lots of fun to work with!
Caroline BrauerDirector of Brand and Marketing, Thredbo
“Wired has produced outstanding year on year results which have successfully positioned Wanaka as a ‘must do’ destination”
Lake Wanaka Tourism has worked The Wired Agency for over 2 years. In this time their approach to campaign execution has gone from strength to strength, which has produced outstanding year on year results to successfully position Wanaka as a ‘must-do’ destination. They are a truly collaborative team, generous, passionate about our brand, and experts in their respective fields.
Gizelle ReganMedia & Campaign Manager, Wanaka
``The team were able to absolutely exceed our expectations, while also making us feel part of the Wired family.``
Our experience with Wired has been wonderful from day one. We were looking for an agency that had the guts to launch our brand into the digital space with a hard conversion goal. The team were able to absolutely exceed our expectations, while also making us feel part of the Wired family. It is so important to me and the brand to feel comfortable with those who we put our trust into for results, and to share a passion for what we create – we have both with the team. Excited to see where we can take our partnership next, as we continue to grow and learn together.
Penny ConstantiDigital Marketing Manager for Georg Jensen
Introducing our awesome Community Manager, Jimmyyyyyy! Get to know this absolute legend with these quick-fire questions: What’s your favourite saying?Favourite Australian sayings are ‘she’ll be right’ and ‘nek minnit’ If you had only one meal for the rest of your life, what would it be?Not really a meal but… Crispy Duck Pancakes Would you rather […]
We’d like to introduce you to our legendary SEO & Content Executive, Tess! Here’s some small-talk questions to get to know her a little better: What’s your go-to karaoke song? Toughy. Never Too Much – Luther Vandross If you could only watch one movie for the rest of your life, which would it be? Lord […]
We’d like you to meet our incredibly talented Digital Media & Partnerships Manager, Hannah! Get to know Hannah with these quick-fire questions: What’s your favourite season? Summer! For the beach and beers If you could have any superpower what would it be? Teleportation. I could be in Greece within seconds! Do you have a secret […]
The Social Dilemma, currently taking Netflix by storm, presents some uncomfortable and at times shocking truths about the extent to which social media algorithms now go, to create addiction habits. The premise and objective is simple. The more people using the platform, the more it can be monetised. What’s the cause? Monetisation isn’t the problem […]
