One of the fastest-growing
In the pursuit of growth for our clients, we’re the antidote to an automated world of A.I, where imagination, emotion, and human interaction are losing meaning.
We are the intersection of data, human behaviour, and creativity.
WE ARE THE WIRED AGENCY, AND WE MOVE DIGITALLY, HUMANLY
One of the fastest-growing
independent agencies in Australia
In the pursuit of growth for our clients, we’re the antidote to an automated world of A.I, where imagination, emotion, and human interaction are losing meaning.
We are the intersection of data, human behaviour, and creativity.
WE ARE THE WIRED AGENCY, AND WE MOVE DIGITALLY, HUMANLY
4243
Social Ads
160
Meters To Beach
3
Office Dogs
590
Search Campaigns
We move
digitally, humanly
Our Services
We handpick services that generate
the strongest digital performance for our clients.
Our single-minded focus on delivering the strongest digital performance for our clients, dictates the services
we offer at Wired; all of which are underpinned by killer strategies.
We constantly scout out new ways to do digital best with our current
services living under the following four-pillars:
Search
Engine Marketing
Paid Search & SEO
Our search engine services include both paid and organic activity. Because search is intent based, this channel typically generates the strongest ROAS and revenue performance. In 2019, search ads generated over $100 billion in revenue, and was the second-largest channel globally for advertising (behind TV, but fast catching up).
To help maximise performance, we use A.I optimisation technology. Organic activity covers both onsite and offsite SEO.
Social
Media Marketing
Full Service Offering
Traditionally known for its ability to generate strong brand awareness and engagement (for a fraction of the cost of ATL advertising), social media marketing is also now recognised for its ability to generate strong ROAS performance. Social media is now the third-largest channel for advertising, with a 13% share of global ad spend, behind television (29%) and paid search (17%).
Our services include; Off-page advertising, on-page posting and boosting, and community management, across Facebook, Instagram, Twitter, Snapchat, TikTok, and Pinterest.
Platform &
Partnership Marketing
Display, Affiliate, YouTube, Spotify, Gmail, Catch Up TV, and Native
Covering a wide range of activity, placement and partnership marketing involves placing content on 3rd party platforms, with the goal of brand awareness, and revenue generation. Display advertising was traditionally a branding activity, however with the help of programmatic platforms and high-quality inventory, display advertising is now able to achieve very strong ROAS numbers.
Wiredaffiliate, our newest Affiliate Marketing service, is a total game-changer, with activity touching every step of the consumer lifecycle, and results in significant increases to a brand’s equity and online revenue.
Creative
Services
End To End Digital Creative
Digital performance marketing only works when creative content delivers the right message. We specialise in creating digital channel customised content, aimed at maximising cut-through.
Search
Engine Marketing
Paid Search & SEO
Our search engine services include both paid and organic activity. Because search is intent based, this channel typically generates the strongest ROAS and revenue performance. In 2019, search ads generated over $100 billion in revenue, and was the second-largest channel globally for advertising (behind TV, but fast catching up).
To help maximise performance, we use A.I optimisation technology. Organic activity covers both onsite and offsite SEO.
Social
Media Marketing
Full Service Offering
Traditionally known for its ability to generate strong brand awareness and engagement (for a fraction of the cost of ATL advertising), social media marketing is also now recognised for its ability to generate strong ROAS performance. Social media is now the third-largest channel for advertising, with a 13% share of global ad spend, behind television (29%) and paid search (17%).
Our services include; Off-page advertising, on-page posting and boosting, and community management across. Platforms we use include Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, and TikTok.
Placements &
Partnership Marketing
Display, Affiliate, YouTube, Gmail, Spotify, Catch Up TV, and Native advertising
Covering a wide range of activity, placement and partnership marketing involves placing content on 3rd party platforms, with the goal of brand awareness, and revenue generation. Display advertising was traditionally a branding activity, however with the help of programmatic platforms and high-quality inventory, display advertising is now able to achieve very strong ROAS numbers. Affiliate marketing, our newest service, is a total game-changer, with activity touching every step of the consumer lifecycle, and results in significant increases in brand’s equity and incremental growth.
Creative
Services
End To End Digital Creative
Digital performance marketing only works when creative content delivers the right message. We specialise in creating digital channel customised content, aimed at maximising cut-through.
We Keep Good Company
4243
Social Ads
160
Meters To Beach
3
Office Dogs
590
Search Campaigns
Our Approach To Digital
A refined, tried and tested 6 step process
Over the years, we have tweaked, refined, and then tweaked again our digital marketing process with the sole purpose of smashing it for our clients… always. However, digital marketing is an ever evolving industry, and we therefore constantly review and refine our systems and processes. Right now, this is how we approach digital, however this could all change tomorrow.
“WIRED IS A CRUCIAL THOUGHT PARTNER OF OURS. THEIR APPROACH TO DIGITAL WITHIN OUR OVERALL GROWTH STRATEGY IS GLOBALLY ENDORSED AND HAS BEEN FUNDAMENTAL IN HELPING US TO BECOME THE FASTEST GROWING QSR BRAND IN AUSTRALIA”
Chet Patel, Chief Marketing Officer, Pizza Hut Australia
Chet Patel, Chief Marketing Officer, Pizza Hut Australia
What Our Clients Say
“It’s super refreshing to be working with an agency that provides transparency and a genuine interest in our product offering”
Working with The Wired Agency is an absolute delight! It’s super refreshing to be working with an agency that provides transparency and a genuine interest in our product offering. In particular, their work in consistently optimising our campaigns has led to excellent results. We also love the level of…
Caroline Brauer
Director of Brand and Marketing - Thredbo
Jun 17, 2019
“Wired has produced outstanding year on year results which have successfully positioned Wanaka as a ‘must do’ destination”
Lake Wanaka Tourism has worked The Wired Agency for over 2 years. In this time their approach to campaign execution has gone from strength to strength, which has produced outstanding year on year results to successfully position Wanaka as a ‘must-do’ destination. They are a truly collaborative team,…
Gizelle Regan
Media & Campaign Manager, Wanaka - Wanaka Tourism
Dec 17, 2019
“The team continue to absolutely exceed our expectations, while also making us feel part of the Wired family.”
Our experience with Wired has been wonderful from day one. We were looking for an agency that had the guts to launch our brand into the digital space with a hard conversion goal. The team were able to absolutely exceed our expectations, while also making us feel part of the Wired family. It is so import…
Penny Constanti
Digital Marketing Manager - Georg Jensen
Jun 17, 2020
“Integral to our E-commerce growth, since 2018”
Our partnership with The Wired has been integral to our E-commerce growth strategy since 2018. Angela and the team have built a fantastic culture, driven by performance, industry expertise and fundamental care to achieve our business objectives (and beyond). As we look into the future of the E-commerce …
Lee Thompson
Chief Executive Officer - Assembly Label
Dec 17, 2020
“Wired has been fundamental in helping us become the fastest-growing QSR brand in Australia”
“Wired is a crucial thought partner of ours. Their approach to digital within our overall growth strategy is globally endorsed and has been fundamental in helping us to become the fastest-growing QSR brand in Australia”
Chet Patel
Chief Marketing Officer - Pizza Hut
Dec 22, 2020
Recognition
Our awards make us want to sing from the rooftops, but we'll never get complacent
