Digital marketing moves people. It can revolutionise culture and win election campaigns. Brands use it to gain awareness, to drive trial and purchase, to start a conversation, and to foster advocacy. It is moving into artificial intelligence quickly, where automation is becoming part of our daily lives.
W
Welcome to Wired
INTEGRATED DIGITAL MARKETING AGENCY
Yet despite its uses and intelligence, one thing remains the same. It always involves human intuition, emotion and movement. So this is where we start at Wired. Because research, data, and A.I is better when validated by our own intuition and real human interactions. Our purpose is to do digital but always from a human point of view.
Our Services
We're an integrated digital marketing agency offering the following services
Search Engine Marketing & Search Engine Optimisation
Our search engine services include both paid and organic activity. Because search is intent based, this channel typically generates the strongest ROAS and revenue performance. To help maximise performance, we use A.I optimisation technology (SA360). Organic activity covers both onsite and offsite SEO.
Paid search is now the second-largest channel globally for advertising (17%) behind television (29%).
Our search advertising stems across Google and Bing, and is turbo charged by using A.I technology
eCommerce enhanced image based advertising using Google’s search platform. We also turbo charge using I.A technology.
Onsite and offsite SEO services, with zero black hat tactics. Our white hat strategies mean long term growth.
Search Engine Marketing
Our search engine services include both paid and organic activity. Because search is intent based, this channel typically generates the strongest ROAS and revenue performance. To help maximise performance, we use A.I optimisation technology (SA360). Organic activity covers both onsite and offsite SEO.
Our search advertising stems across Google and Bing, and is turbo charged by using I.A technology
eCommerce enhanced image based advertising using Google’s search platform. We also turbo charge using I.A technology.
Onsite and offsite SEO services, with zero black hat tactics. Our white hat strategies mean long term growth.
Specialists in all things social advertising, our service broadly covers both off-page advertising, plus on-page boosting across Facebook and Instagram. We also utilise LinkedIn for niche audiences, and we are also currently trialing advertising across TikTok, Snapchat, and Pinterest.
Our on-page content management for social media starts from creating thumbstopping content, through to execution.
Great community managmenet can transform customers into dedicated and powerful brand advocates. Our community management approach across Facebook, Twitter, and Instagram focuses on not only managing customer issues, but on creating a positive environment, where customers proactively come back to social channels just to engage with our community managers.
Social Media Marketing
Traditionally known for its ability to generate strong brand awareness and engagement (for a fraction of the cost of ATL advertising), social media marketing is also now recognised for its ability to generate strong ROAS performance. Our full-service social media marketing offering stems across Facebook, Instagram, Twitter, LinkedIn, and most recently, TikTok, Snapchat, and Pinterest.
Social Media Marketing
Traditionally known for its ability to generate strong brand awareness and engagement (for a fraction of the cost of ATL advertising), social media marketing is also now recognised for its ability to generate strong ROAS performance. Our full-service social media marketing offering stems across Facebook, Instagram, Twitter, LinkedIn, and most recently, TikTok, Snapchat, and Pinterest.
Specialists in all things social advertising, our service broadly covers both off-page advertising, plus on-page boosting across Facebook and Instagram. We also utilise LinkedIn for niche audiences, and we are also currently trialing advertising across TikTok, Snapchat, and Pinterest.
Our on-page content management for social media starts from creating thumbstopping content, through to execution.
Great community managmenet can transform customers into dedicated and powerful brand advocates. Our community management approach across Facebook, Twitter, and Instagram focuses on not only managing customer issues, but on creating a positive environment, where customers proactively come back to social channels just to engage with our community managers.
Placement & Partnership Advertising
Placement and partnership marketing involves placing branded content on 3rd party platforms, with the goal of achieving brand awareness, and revenue generation. Display advertising was traditionally a branding activity, however, with the help of programmatic platforms and high-quality inventory, display advertising is now able to achieve very strong ROAS numbers.
We specialise in display advertising through the world’s best programmatic platforms. Our activity is focused on developing highly segmented audience and placement strategies, with the goal of attracting premium quality traffic. Alongside this, our display ads are highly creative and engaging to maximise CTR. Discovery Ads are the latest offering, where we create visually rich, mobile-optimised image ads and run them across three key networks; Gmail, YouTube and Google Discover, utilising the power of user intent. Leveraging Google’s signals from people’s website visits, app downloads, videos, and media consumed, even map searches, allows us to target a broad audience (up to 2.8B people each month) of engaged potential customers, with great results!
Wiredaffiliate, our newest service, is a total game-changer, with activity touching every step of the consumer lifecycle, and results in significant increases to a brand’s equity and online revenue.
YouTube is the second-largest search engine (behind Google, of course!), which is why we specialise in optimisation of both videos and channels, as well as advertising.
Spotify Advertising gives us the ability to target audiences based on listening habits. Overlaying this with defined audiences across a platform that has 9.7million Australian users, who listen to music on average of 2.2 hours per day, allows us to reach highly relevant, real-time audiences across three formats – Audio, Video and Display.
Coming soon!
We leverage our strong relationships with all the big publishers to showcase our video content to audiences as they watch Catch-Up TV. Using Direct and Programmatic buys, we can target highly-engaged audiences with non-skippable ads to drive awareness and build brand recall. Overlaying audiences we already know are aligned with our brands has driven huge successes so far!
We create and syndicate a huge range of blogs for our clients, with the purpose of increasing brand awareness and the number of repeat visits, whilst improving engagement on site.
Placement & Partnership Advertising
Placement and partnership marketing involves placing branded content on 3rd party platforms, with the goal of achieving brand awareness, and revenue generation. Display advertising was traditionally a branding activity, however, with the help of programmatic platforms and high-quality inventory, display advertising is now able to achieve very strong ROAS numbers.
We specialise in display advertising through the world’s best programmatic platforms. Our activity is focused on developing highly segmented audience and placement strategies, with the goal of attracting premium quality traffic. Alongside this, our display ads are highly creative and engaging to maximise CTR.
‘New School’ affiliate marketing, our newest service, is a total game-changer, with activity touching every step of the consumer lifecycle, and results in significant increases to a brand’s equity and online revenue.
YouTube is the second-largest search engine (behind Google, of course!), which is why we specialise in optimisation of both videos and channels, as well as advertising.
Spotify Advertising gives us the ability to target audiences based on listening habits. Overlaying this with defined audiences across a platform that has 9.7million Australian users, who listen to music on average of 2.2 hours per day, allows us to reach highly relevant, real-time audiences across three formats – Audio, Video and Display.
Coming soon!
We leverage our strong relationships with all the big publishers to showcase our video content to audiences as they watch Catch-Up TV. Using Direct and Programmatic buys, we can target highly-engaged audiences with non-skippable ads to drive awareness and build brand recall. Overlaying audiences we already know are aligned with our brands has driven huge successes so far!
We create and syndicate a huge range of blogs for our clients, with the purpose of increasing brand awareness and the number of repeat visits, whilst improving engagement on site.
We create agile, quick turnaround content. Whether it’s still images to use in powerful display and social ads. Or, engaging video to feature across social and YouTube. We do it all!
Our production team can bring to life assets that you already have, or create new bespoke content with movement and click worthy designs.
To maximise click through and engagement, content needs be created and customised for each digital channel. Our creative team do just this!
We create agile, quick turnaround content. Whether it’s still images to use in powerful display and social ads. Or, engaging video to feature across social and YouTube. We do it all!
Our production team can bring to life assets that you already have, or create new bespoke content with movement and click worthy designs.
To maximise click through and engagement, content needs be created and customised for each digital channel. Our creative team do just this!
Our Approach To Digital
An ever-evolving process
Over the years, we have tweaked, refined, and then tweaked again our digital marketing process with the sole purpose of smashing it for our clients… always. However, digital marketing is an ever evolving industry, and we therefore constantly review and refine our systems and processes. Right now, this is how we approach digital, however this could all change tomorrow.
1. GO DEEP | Discovery
Once we get access to the various platforms, we take the time to analyse previous performance and campaign set ups. This means delving deep into past data, looking closely at key metrics and any opportunities to capitalise on.
2. GET SMART | Insight Development
Based on our deep dive, we then create actionable insights that drive our thinking for strategic rationale. These insights cover all facets of a campaign from creative execution, who to target and best performing placements/partnerships.
3. THE EDISON | Strategy
The light bulb moment. This is where our actionable insights turn into reality. Our teams develop a robust strategy that holistically functions across the various channels. Our strategy is driven by our clients’ KPIs, ensuring we have the right approach to deliver the strongest results.
4. PHASE IT | Priority Development
Based on our clients budget, we develop a phased approach campaign, which aims at achieving maximum wins. Our team develops tactics across the various channels, ensuring ‘quick wins’ for the client, as well as steps for long term success.
5. GO TIME | Implementation
Launching a campaign is when the fun and real work begins…where our strategy comes to life. Our team have a pre-launch and post-launch checklist, to ensure all the boxes are ticked. We then invest the time for campaign checks, making sure we are setting ourselves up for success. Then, it’s GO TIME!
6. TURBO CHARGE | Optimisation & Tracking
Our team are in platform daily, optimising the campaigns, so no stone is left unturned. We like to keep budget fluid between platforms, letting our clients’ media spend go where it’s performing best. We’re also constantly A/B testing our campaigns and using these learnings to improve.
Performance Digital. Strategies that move people. Results that revolutionise.
How We Measure
Without giving too much away, we use 6 essential ingredients to measure and track digital success
The Numbers
Tracking and reporting form the backbone of digital marketing. It tells a story on a daily, hourly, and even by minute basis on how campaigns are performing. We use these insights on a daily basis to hyper-optimise our campaigns. Our tracking and reporting is customised per channel, but we also have multi-channel tracking to allow easy cross-channel comparisons – this allows us to make sure we are allocating budget where it’s best spent.
COLLABORATIVE KPI SETTING
INDUSTRY & COMPETITOR BENCHMARKETING
REALTIME DASHBOARDS
MULTI-CHANNEL TRACKING
REPORTING AUTOMATION
CUSTOMISED CHANNEL TRACKING
What We Don't Do
Lazy Optimisation
‘Set and forget’ goes strongly against our grain. We are in platform, every… single… day.Bullshit
We hold ourselves firmly to everything we pass on, back it up with data, and we won’t hide the truth from our clients.Get Bored
We genuinely love what we do. And we have a lot of fun along the way.Spend Money For The Sake Of It
We are in the business of spending money, to make money. If we aren’t doing this, we shouldn’t be in digital.Certifications
We're pretty proud of our nifty industry platform partner badges
meaning we deliver the highest product service when on the tools
Certifications
We're pretty proud of our nifty industry platform partner badges
meaning we deliver the highest product service when on the tools