Welcome To Wired

Integrated Digital Marketing Agency

Digital marketing moves people. It can revolutionise culture and win election campaigns. Brands use it to gain awareness, to drive trial and purchase, to start a conversation, and to foster advocacy. It is moving into artificial intelligence quickly, where automation is becoming part of our daily lives.

Yet despite its uses and intelligence, one thing remains the same.  It always involves human intuition, emotion and movement.  So this is where we start at Wired.  Because research, data, and A.I is better when validated by our own intuition and real human interactions. Our purpose is to do digital but always from a human point of view.

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Our Services

We're an integrated digital marketing agency offering the following services

Search Engine Marketing

Our search engine services include both paid and organic activity.  Because search is intent based, this channel typically generates the strongest ROAS and revenue performance. To help maximise performance, we use A.I optimisation technology (SA360). Organic activity covers both onsite and offsite SEO.

Paid search is now the second-largest channel globally for advertising (17%) behind television (29%).

Our search advertising stems across Google and Bing, and is turbo charged by using A.I technology

eCommerce enhanced image based advertising using Google’s search platform. We also turbo charge using I.A technology.

Onsite and offsite SEO services, with zero black hat tactics. Our white hat strategies mean long term growth.

Search Engine Marketing

Our search engine services include both paid and organic activity.  Because search is intent based, this channel typically generates the strongest ROAS and revenue performance. To help maximise performance, we use A.I optimisation technology (SA360). Organic activity covers both onsite and offsite SEO.

Our search advertising stems across Google and Bing, and is turbo charged by using I.A technology

eCommerce enhanced image based advertising using Google’s search platform. We also turbo charge using I.A technology.

Onsite and offsite SEO services, with zero black hat tactics. Our white hat strategies mean long term growth.

Specialists in all things social advertising, our service broadly covers both off-page advertising, plus on-page boosting across Facebook and Instagram. We also utilise LinkedIn for niche audiences, and we are also currently trialing advertising across TikTok and Pinterest.

Our on-page content management for social media starts from creating thumbstopping content, through to execution.

Great community managmenet can transform customers into dedicated and powerful brand advocates. Our community management approach across Facebook, Twitter, and Instagram focuses on not only managing customer issues, but on creating a positive environment, where customers proactively come back to social channels just to engage with our community managers.

Social Media Marketing

Traditionally known for its ability to generate strong brand awareness and engagement (for a fraction of the cost of ATL advertising), social media marketing is also now recognised for its ability to generate strong ROAS performance.

Social Media Marketing

Traditionally known for its ability to generate strong brand awareness and engagement (for a fraction of the cost of ATL advertising), social media marketing is also now recognised for its ability to generate strong ROAS performance.

Specialists in all things social advertising, our service broadly covers both off-page advertising, plus on-page boosting across Facebook and Instagram. We also utilise LinkedIn for niche audiences, and we are also currently trialing advertising across TikTok and Pinterest.

Our on-page content management for social media starts from creating thumbstopping content, through to execution.

Great community managmenet can transform customers into dedicated and powerful brand advocates. Our community management approach across Facebook, Twitter, and Instagram focuses on not only managing customer issues, but on creating a positive environment, where customers proactively come back to social channels just to engage with our community managers.

Placement & Partnership Advertising

Placement and partnership marketing involves placing branded content on 3rd party platforms, with the goal of achieving brand awareness, and revenue generation. Display advertising was traditionally a branding activity, however, with the help of programmatic platforms and high-quality inventory, display advertising is now able to achieve very strong ROAS numbers.

We specialise in display advertising through the world’s best programmatic platforms. Our activity is focused on developing highly segmented audience and placement strategies, with the goal of attracting premium quality traffic. Alongside this, our display ads are highly creative and engaging to maximise CTR.

‘New School’ affiliate marketing, our newest service, is a total game-changer, with activity touching every step of the consumer lifecycle, and results in significant increases to a brand’s equity and online revenue.

YouTube is the second-largest search engine (behind Google, of course!), which is why we specialise in optimisation of both videos and channels, as well as advertising.

We create and syndicate a huge range of blogs for our clients, with the purpose of increasing brand awareness and the number of repeat visits, whilst improving engagement on site.

Placement & Partnership Advertising

Placement and partnership marketing involves placing branded content on 3rd party platforms, with the goal of achieving brand awareness, and revenue generation. Display advertising was traditionally a branding activity, however, with the help of programmatic platforms and high-quality inventory, display advertising is now able to achieve very strong ROAS numbers.

We specialise in display advertising through the world’s best programmatic platforms. Our activity is focused on developing highly segmented audience and placement strategies, with the goal of attracting premium quality traffic. Alongside this, our display ads are highly creative and engaging to maximise CTR.

‘New School’ affiliate marketing, our newest service, is a total game-changer, with activity touching every step of the consumer lifecycle, and results in significant increases to a brand’s equity and online revenue.

YouTube is the second-largest search engine (behind Google, of course!), which is why we specialise in optimisation of both videos and channels, as well as advertising.

We create and syndicate a huge range of blogs for our clients, with the purpose of increasing brand awareness and the number of repeat visits, whilst improving engagement on site.

We create agile, quick turnaround content. Whether it’s still images to use in powerful display and social ads. Or, engaging video to feature across social and YouTube. We do it all!

Our production team can bring to life assets that you already have, or create new bespoke content with movement and click worthy designs.

To maximise click through and engagement, content needs be created and customised for each digital channel. Our creative team do just this!

Creative Services

Digital performance marketing only works when creative content delivers the right message. We bring brands to life through the creation of visually appealing digital content. We specialise in creating digital channel customised content, aimed at maximising cut-through

Creative Services

Digital performance marketing only works when creative content delivers the right message. We bring brands to life through the creation of visually appealing digital content. We specialise in creating digital channel customised content, aimed at maximising cut-through

We create agile, quick turnaround content. Whether it’s still images to use in powerful display and social ads. Or, engaging video to feature across social and YouTube. We do it all!

Our production team can bring to life assets that you already have, or create new bespoke content with movement and click worthy designs.

To maximise click through and engagement, content needs be created and customised for each digital channel. Our creative team do just this!

Our Approach To Digital

An ever-evolving process

Over the years, we have tweaked, refined, and then tweaked again our digital marketing process with the sole purpose of smashing it for our clients… always. However, digital marketing is an ever evolving industry, and we therefore constantly review and refine our systems and processes. Right now, this is how we approach digital, however this could all change tomorrow.

1. GO DEEP | Discovery

Once we get access to the various platforms, we take the time to analyse previous performance and campaign set ups. This means delving deep into past data, looking closely at key metrics and any opportunities to capitalise on.

2. GET SMART | Insight Development

Based on our deep dive, we then create actionable insights that drive our thinking for strategic rationale. These insights cover all facets of a campaign from creative execution, who to target and best performing placements/partnerships.

3. THE EDISON | Strategy

The light bulb moment. This is where our actionable insights turn into reality. Our teams develop a robust strategy that holistically functions across the various channels. Our strategy is driven by our clients’ KPIs, ensuring we have the right approach to deliver the strongest results.

4. PHASE IT | Priority Development

Based on our clients budget, we develop a phased approach campaign, which aims at achieving maximum wins. Our team develops tactics across the various channels, ensuring ‘quick wins’ for the client, as well as steps for long term success.

5. GO TIME | Implementation

Launching a campaign is when the fun and real work begins…where our strategy comes to life. Our team have a pre-launch and post-launch checklist, to ensure all the boxes are ticked. We then invest the time for campaign checks, making sure we are setting ourselves up for success. Then, it’s GO TIME!

6. TURBO CHARGE | Optimisation & Tracking

Our team are in platform daily, optimising the campaigns, so no stone is left unturned. We like to keep budget fluid between platforms, letting our clients’ media spend go where it’s performing best. We’re also constantly A/B testing our campaigns and using these learnings to improve.

Performance Digital. Strategies that move people. Results that revolutionise.

How We Measure

Without giving too much away, we use 6 essential ingredients to measure and track digital success
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Collaborative KPI Setting
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Industry & Competitor Benchmarketing
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Realtime Dashboards
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Multi-Channel Tracking
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Reporting Automation
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Customised Channel Tracking

The Numbers

Tracking and reporting form the backbone of digital marketing. It tells a story on a daily, hourly, and even by minute basis on how campaigns are performing. We use these insights on a daily basis to hyper-optimise our campaigns. Our tracking and reporting is customised per channel, but we also have multi-channel tracking to allow easy cross-channel comparisons – this allows us to make sure we are allocating budget where it’s best spent.

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The team

WHAT A BUNCH OF WIREDOS

What We Don't Do

01.

Bullshit

We are completely transparent, and will tell it how it is.

02.

Lazy Optimisation

‘Set and forget’ goes strongly against our grain. We are in platform, every… single… day.

03.

Get Bored

We genuinely love what we do. And we have a lot of fun along the way.

04.

Spend Money For The Sake Of It

We are in the business of spending money, to make money. If we aren’t doing this, we shouldn’t be in digital.

Certifications

We're pretty proud of our nifty industry platform partner badges
meaning we deliver the highest product service when on the tools

Certifications

We're pretty proud of our nifty industry platform partner badges
meaning we deliver the highest product service when on the tools