BeReal: Real Breakthrough Or Real Bust?
Paige Bourke / Digital Advertising, Latest Digital Marketing News, Market Trends / 24 June 2022
It’s ironic for an app that claims that they are “Not another social network” to be ranking #1 in Social Networking in the app store, but is it worth the hype? BeReal is a French-founded platform aiming to limit the need for perfection across social media by removing typical elements including followers, likes and editing. […]
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CHATIME’S SATISFY YOUR STRANGE – STRANGE SAYS TIKTOK CHALLENGE
The Wired Agency / Digital Advertising, Latest Digital Marketing News, Search Marketing, SEO, Social Media Marketing / 9 June 2022
For the majority of Australians, bubble tea is an alien concept, with seven in every ten unaware of its existence. Chatime’s growth opportunity sits within the hedonist segment. These 13 – 24 year old folks share a truth in standing out from the crowd, being creative and embracing their oddness. In short, they’re unpredictable! And […]
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We hijacked the Olympics and won gold for Pizza Hut – Pizzas for Podiums campaign
The Wired Agency / Digital Advertising, Latest Digital Marketing News, Search Marketing, SEO, Social Media Marketing / 19 May 2022
THE WIRED AGENCY – CASE STUDY Campaign date: 23rd July – 8th Aug 2021 Only four years ago, Pizza Hut Australia was facing extinction. And while the brand has risen from the ashes via its partnership with The Wired Agency, new management and a laser focus on product and service, making the brand Australia’s fastest growing […]
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Your guts or the data?
Michelle Hampton / Digital Advertising / 6 May 2022
How do you strike the balance between what the data tells you and what feels right for a brand? Our purpose at The Wired Agency is to Move Digitally. Humanly where we’re the intersection of data, human behaviour and creativity. And if we get it right, it’s an unstoppable formula. But how do we get […]
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CRYPTO BOWL OR MONEY HOLE? 
David Kennedy / cryptocurrency / 14 February 2022
David Kennedy-Cosgrove, Partner, The Wired Agency It’s the annual American festival of culture and creativity; Super Bowl 2022. And much like last year, the emerging brands are stepping up. This year is Crypto Bowl; the turn of crypto giants who’ve enjoyed rapid growth in a lockdown world. Herein lies the irresistible mass opportunity to trial. […]
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WIRED CONTINUES WINNING STREAK WITH LEADING HOMEWARES BRAND AS LATEST WIN
Michelle Hampton / Digital Advertising, Latest Digital Marketing News / 7 February 2022
From world-class shopping centres last month to luxury furniture and homewares this month; The Wired Agency [Wired] is having a cracking start to the year with their latest appointment by leading Australian brand, MCM House. Managing paid social, search and shopping advertising, Wired will be responsible for driving brand growth and revenue through always-on activity […]
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THE SHIT SANDWICH IS A STEAMING PILE OF…SHIT
Michelle Hampton / Leadership / 2 February 2022
A new approach is turning the stink of feedback into delicious smelling roses How many people know exactly when their manager is giving them feedback by using the shit sandwich technique? To most of us, it’s as clear as day. Your manager starts off by giving you some rather shallow ‘positive’ feedback, then hastily proceeds […]
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Have We Overcomplicated How To Be An ‘Effective Leader’?
Michelle Hampton / Leadership / 20 December 2021
Could the answer to modern leadership be as simple as [really] knowing yourself and your people? How many times have you read an article/blog/opinion piece about ‘effective leadership’ and walked away feeling like the authors are either: overcomplicating things; too theoretically based; and/or taking a rather one-size fits all approach…i.e. do these top ten things, […]
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What We Know So Far About The Facebook Conversions API
Ashley Byers / Digital Advertising, Latest Digital Marketing News, Market Trends, Social Media Marketing / 23 June 2021
Not sure where to start with understanding the rollout of Facebook’s Conversions API and what this means as a potential solution for some of the issues we now face as marketers due to iOS 14? Look no further! Here’s our guide to what we know so far from our trusted bank of resources and expert […]
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The Stats Are Out… Digital Consumer Trends Index 2021
Shae Boyer / Digital Advertising, Latest Digital Marketing News, Market Trends / 16 June 2021
There is no denying that 2020 was no ordinary year and the result of a pandemic meant consumers were spending more time at home, more time scrolling and are requiring new ways of connecting across a more diverse entertainment spread. The Mumbrella commissioned study; the Digital Consumer Trends index 2021 has now been circulated and […]
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