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FORTUNE FAVOURS THE BOLD (AND THE LONG-TERM).
David Kennedy / Creative, Digital Advertising, Partnership Marketing, Social Media Marketing / 18 May 2021
Martin Luther King would have celebrated his 92nd birthday on January 15th this year. His passing came at the height of the US Civil Rights movement. A period in which some parallels can be drawn with the current tensions in the USA. Around a year after his assassination, a bold marketing leader at Coke (and […]
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Move Over Budweiser, Super Bowl 2021 Is For A New Gen Of Brands Thriving In The Pandemic.
David Kennedy / Creative, Digital Advertising, Latest Digital Marketing News, Market Trends, Placement & Partnership Marketing / 4 February 2021
It’s taken a pandemic to knock the Super Bowl stalwarts off their perch, making way for a new generation. Will they keep the tradition of awesome creative alive?
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My Guiding Principle When Joining A Business; Add Value
David Kennedy / Latest Digital Marketing News / 3 February 2021
I was 23 years old, with a couple of years agency experience, when I asked for my first ‘big job’ boss for a pay rise. At the time I didn’t realise two things; the world was heading into the GFC and I hadn’t earned a pay rise. My boss, Patrick, said to me “You’re good […]
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Apple Changes The Privacy Game. Here’s What You Need To Know
David Kennedy / Social Media Marketing / 21 December 2020
Apple Changes The Privacy Game. Here’s What You Need To Know Timing really is everything, and Apple chose the week before Christmas to deliver their gift to Facebook, amongst others. A stocking full of General Data Protection Regulations (GDPR), the Cookie Apocalypse, and now Apple’s IOS 14 Update. It seems privacy is on everyone’s wishlist! […]
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A Moral Protest, Or A Middle Finger To The Monopoly?
David Kennedy / Digital Advertising, Latest Digital Marketing News, Search Marketing, Social Media Marketing, Tools and Platforms / 14 July 2020
Six years on from Gwyneth and Chris coined term, mega brands are ‘consciously uncoupling’ from Facebook in their droves. But is all as it seems?
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