Viewing post categorized under: Digital Advertising
DISPO: Find Your Instant Gratification Elsewhere
Luke Wilson / Digital Advertising, Latest Digital Marketing News, Social Media Marketing / 11 March 2021
What is Dispo? In a time when most things feel edited, filtered or a little too perfect – let’s call it the Kardashian-Effect – along comes an app that shows things as they actually are. Dispo. Dispo, is a new photo-sharing app that allows users to take photos like people once did on a disposable […]
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CLUBHOUSE: The Exclusive Invite Only App
Bethany Carr / Digital Advertising, Latest Digital Marketing News, Social Media Marketing / 25 February 2021
Clubhouse is the latest social media sensation coming in hot! The new and very exclusive platform is only accessible for those with an invitation and an iPhone. With celebrities and key opinion leaders jumping on board, the app’s interest has taken the industry by surprise. We’re Calling In An ALAA: A-Lister Audio App Clubhouse is […]
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Facebook Bans News Content In Australia
Ashley Byers / Digital Advertising, Latest Digital Marketing News, Social Media Marketing / 18 February 2021
As of 18 February, Facebook has put its foot down against the long standing fight with Australian government and news publications. Facebook has officially restricted people and news organisations from sharing or viewing Australian and international news content. Why has this happened? This has been in response to the Media Bargaining law the Australian government has put […]
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Apple & Google Will Soon Eat Up All Your Cookies
Ashley Byers / Digital Advertising, Latest Digital Marketing News, Search Marketing, Social Media Marketing / 12 February 2021
The ‘death of the cookie’, the ‘cookie apocalypse’, and even “how the cookie crumbled” – we’ve heard it all too often over the last 12 months. With Google’s latest announcement in Nov 2020, third party cookies will be obsolete as of 2022. For some users, this is seen as a move in the right direction; […]
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Move Over Budweiser, Super Bowl 2021 Is For A New Gen Of Brands Thriving In The Pandemic.
David Kennedy / Creative, Digital Advertising, Latest Digital Marketing News, Market Trends, Placement & Partnership Marketing / 4 February 2021
It’s taken a pandemic to knock the Super Bowl stalwarts off their perch, making way for a new generation. Will they keep the tradition of awesome creative alive?
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The Social Dilemma – Is There An Easy Fix?
Angela Hampton / Digital Advertising, Latest Digital Marketing News, Social Media Marketing / 17 September 2020
The Social Dilemma, currently taking Netflix by storm, presents some uncomfortable and at times shocking truths about the extent to which social media algorithms now go, to create addiction habits. The premise and objective is simple. The more people using the platform, the more it can be monetised. What’s the cause? Monetisation isn’t the problem […]
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A Moral Protest, Or A Middle Finger To The Monopoly?
David Kennedy / Digital Advertising, Latest Digital Marketing News, Search Marketing, Social Media Marketing, Tools and Platforms / 14 July 2020
Six years on from Gwyneth and Chris coined term, mega brands are ‘consciously uncoupling’ from Facebook in their droves. But is all as it seems?
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Display Ads Just Got Discovered – 3 Reasons Why Discovery Ads Have Been Added To Wired’s Remit
Mona Laas / Digital Advertising, Latest Digital Marketing News, Placement & Partnership Marketing, Search Marketing, Tools and Platforms / 1 June 2020
Recently Google has launched a new display campaign type which helps to reach up to 2.9 billion customers across Google properties. Discovery campaigns deliver highly visual, inspiring and personalised ad experiences to people who are ready to learn and engage with the brand by serving ads across Google Discovery feed on the Google Search app, […]
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You Poop, We Plant!
Tess Underhill / Digital Advertising, Latest Digital Marketing News, Search Marketing, SEO / 20 May 2020
We’re delighted to be working with new global ‘tree free’ toilet paper brand New challenger eco brand, How We Roll Co. has given us at Wired the huge pleasure to launch them into the digital landscape, and support their sustainable brand as they grow. How We Roll Co. launched to the Australian market last week, […]
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How To Maintain Cross-Channel Digital Resilience During the COVID-19 Pandemic: We Will Get Through This Together.
Tess Underhill / Creative, Digital Advertising, Search Marketing, SEO, Social Media Marketing / 26 March 2020
Hello friends, hope you’re well. Yup, we’re all feeling it right now, it’s a very strange time to say the least. The marketing world has changed overnight and it’s definitely a new challenge to navigate together. At least we’re unified in our experiences, if not by being physically close to each other. Before we go […]
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