Viewing post categorized under: Digital Advertising


DISPO: Find Your Instant Gratification Elsewhere

DISPO: Find Your Instant Gratification Elsewhere

/ Digital Advertising, Latest Digital Marketing News, Social Media Marketing / 11 March 2021

What is Dispo? In a time when most things feel edited, filtered or a little too perfect – let’s call it the Kardashian-Effect – along comes an app that shows things as they actually are. Dispo. Dispo, is a new photo-sharing app that allows users to take photos like people once did on a disposable […]

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CLUBHOUSE: The Exclusive Invite Only App

CLUBHOUSE: The Exclusive Invite Only App

/ Digital Advertising, Latest Digital Marketing News, Social Media Marketing / 25 February 2021

Clubhouse is the latest social media sensation coming in hot! The new and very exclusive platform is only accessible for those with an invitation and an iPhone. With celebrities and key opinion leaders jumping on board, the app’s interest has taken the industry by surprise. We’re Calling In An ALAA: A-Lister Audio App Clubhouse is […]

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Facebook Bans News Content In Australia

Facebook Bans News Content In Australia

/ Digital Advertising, Latest Digital Marketing News, Social Media Marketing / 18 February 2021

As of 18 February, Facebook has put its foot down against the long standing fight with Australian government and news publications. Facebook has officially restricted people and news organisations from sharing or viewing Australian and international news content. Why has this happened? This has been in response to the Media Bargaining law the Australian government has put […]

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Apple & Google Will Soon Eat Up All Your Cookies

Apple & Google Will Soon Eat Up All Your Cookies

/ Digital Advertising, Latest Digital Marketing News, Search Marketing, Social Media Marketing / 12 February 2021

The ‘death of the cookie’, the ‘cookie apocalypse’, and even “how the cookie crumbled” – we’ve heard it all too often over the last 12 months. With Google’s latest announcement in Nov 2020, third party cookies will be obsolete as of 2022. For some users, this is seen as a move in the right direction; […]

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Move Over Budweiser, Super Bowl 2021 Is For A New Gen Of Brands Thriving In The Pandemic.

Move Over Budweiser, Super Bowl 2021 Is For A New Gen Of Brands Thriving In The Pandemic.

/ Creative, Digital Advertising, Latest Digital Marketing News, Market Trends, Placement & Partnership Marketing / 4 February 2021

It’s taken a pandemic to knock the Super Bowl stalwarts off their perch, making way for a new generation. Will they keep the tradition of awesome creative alive?

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The Social Dilemma – Is There An Easy Fix?

The Social Dilemma – Is There An Easy Fix?

/ Digital Advertising, Latest Digital Marketing News, Social Media Marketing / 17 September 2020

The Social Dilemma, currently taking Netflix by storm, presents some uncomfortable and at times shocking truths about the extent to which social media algorithms now go, to create addiction habits. The premise and objective is simple. The more people using the platform, the more it can be monetised. What’s the cause? Monetisation isn’t the problem […]

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A Moral Protest, Or A Middle Finger To The Monopoly?

A Moral Protest, Or A Middle Finger To The Monopoly?

/ Digital Advertising, Latest Digital Marketing News, Search Marketing, Social Media Marketing, Tools and Platforms / 14 July 2020

Six years on from Gwyneth and Chris coined term, mega brands are ‘consciously uncoupling’ from Facebook in their droves. But is all as it seems?

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Display Ads Just Got Discovered – 3 Reasons Why Discovery Ads Have Been Added To Wired’s Remit

Display Ads Just Got Discovered – 3 Reasons Why Discovery Ads Have Been Added To Wired’s Remit

/ Digital Advertising, Latest Digital Marketing News, Placement & Partnership Marketing, Search Marketing, Tools and Platforms / 1 June 2020

Recently Google has launched a new display campaign type which helps to reach up to 2.9 billion customers across Google properties. Discovery campaigns deliver highly visual, inspiring and personalised ad experiences to people who are ready to learn and engage with the brand by serving ads across Google Discovery feed on the Google Search app, […]

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You Poop, We Plant!

You Poop, We Plant!

/ Digital Advertising, Latest Digital Marketing News, Search Marketing, SEO / 20 May 2020

We’re delighted to be working with new global ‘tree free’ toilet paper brand  New challenger eco brand, How We Roll Co. has given us at Wired the huge pleasure to launch them into the digital landscape, and support their sustainable brand as they grow. How We Roll Co. launched to the Australian market last week, […]

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How To Maintain Cross-Channel Digital Resilience During the COVID-19 Pandemic: We Will Get Through This Together.

How To Maintain Cross-Channel Digital Resilience During the COVID-19 Pandemic: We Will Get Through This Together.

/ Creative, Digital Advertising, Search Marketing, SEO, Social Media Marketing / 26 March 2020

Hello friends, hope you’re well. Yup, we’re all feeling it right now, it’s a very strange time to say the least. The marketing world has changed overnight and it’s definitely a new challenge to navigate together. At least we’re unified in our experiences, if not by being physically close to each other. Before we go […]

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