Viewing post categorized under: Digital Advertising
Your guts or the data?
Michelle Hampton / Digital Advertising / 6 May 2022
How do you strike the balance between what the data tells you and what feels right for a brand? Our purpose at The Wired Agency is to Move Digitally. Humanly where we’re the intersection of data, human behaviour and creativity. And if we get it right, it’s an unstoppable formula. But how do we get […]
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WIRED CONTINUES WINNING STREAK WITH LEADING HOMEWARES BRAND AS LATEST WIN
Michelle Hampton / Digital Advertising, Latest Digital Marketing News / 7 February 2022
From world-class shopping centres last month to luxury furniture and homewares this month; The Wired Agency [Wired] is having a cracking start to the year with their latest appointment by leading Australian brand, MCM House. Managing paid social, search and shopping advertising, Wired will be responsible for driving brand growth and revenue through always-on activity […]
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What We Know So Far About The Facebook Conversions API
Ashley Byers / Digital Advertising, Latest Digital Marketing News, Market Trends, Social Media Marketing / 23 June 2021
Not sure where to start with understanding the rollout of Facebook’s Conversions API and what this means as a potential solution for some of the issues we now face as marketers due to iOS 14? Look no further! Here’s our guide to what we know so far from our trusted bank of resources and expert […]
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The Stats Are Out… Digital Consumer Trends Index 2021
Shae Boyer / Digital Advertising, Latest Digital Marketing News, Market Trends / 16 June 2021
There is no denying that 2020 was no ordinary year and the result of a pandemic meant consumers were spending more time at home, more time scrolling and are requiring new ways of connecting across a more diverse entertainment spread. The Mumbrella commissioned study; the Digital Consumer Trends index 2021 has now been circulated and […]
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FORTUNE FAVOURS THE BOLD (AND THE LONG-TERM).
David Kennedy / Creative, Digital Advertising, Partnership Marketing, Social Media Marketing / 18 May 2021
Martin Luther King would have celebrated his 92nd birthday on January 15th this year. His passing came at the height of the US Civil Rights movement. A period in which some parallels can be drawn with the current tensions in the USA. Around a year after his assassination, a bold marketing leader at Coke (and […]
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10 Months Mat Leave… is 10 Years In Digital!
Shae Boyer / Creative, Digital Advertising, Latest Digital Marketing News, Social Media Marketing / 30 April 2021
It seems like a lifetime ago… that I was abruptly pulled out of the workforce and thrown into motherhood (my baby decided to come 3 weeks early). 10 months on, and the blissful, yet hazy days of mat leave are now a distant memory. I have now jumped back into work at The Wired Agency […]
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The Moment Is Finally Here: Apple iOS Update 14.5
Luke Wilson / Digital Advertising, Latest Digital Marketing News, Social Media Marketing / 23 April 2021
It’s finally happening. We’ve been watching, future-proofing, and waiting patiently since Apple first announced that they would be releasing a potential game-changing update. At last, we have a definitive date. D-Day: April 26th. Brief Recap In essence, once iOS 14.5 is released as of next week and installed, users will begin to receive prompts on […]
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DISPO: Find Your Instant Gratification Elsewhere
Luke Wilson / Digital Advertising, Latest Digital Marketing News, Social Media Marketing / 11 March 2021
What is Dispo? In a time when most things feel edited, filtered or a little too perfect – let’s call it the Kardashian-Effect – along comes an app that shows things as they actually are. Dispo. Dispo, is a new photo-sharing app that allows users to take photos like people once did on a disposable […]
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CLUBHOUSE: The Exclusive Invite Only App
Bethany Carr / Digital Advertising, Latest Digital Marketing News, Social Media Marketing / 25 February 2021
Clubhouse is the latest social media sensation coming in hot! The new and very exclusive platform is only accessible for those with an invitation and an iPhone. With celebrities and key opinion leaders jumping on board, the app’s interest has taken the industry by surprise. We’re Calling In An ALAA: A-Lister Audio App Clubhouse is […]
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Facebook Bans News Content In Australia
Ashley Byers / Digital Advertising, Latest Digital Marketing News, Social Media Marketing / 18 February 2021
As of 18 February, Facebook has put its foot down against the long standing fight with Australian government and news publications. Facebook has officially restricted people and news organisations from sharing or viewing Australian and international news content. Why has this happened? This has been in response to the Media Bargaining law the Australian government has put […]
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