Viewing post categorized under: Digital Advertising


The Social Dilemma – Is There An Easy Fix?

The Social Dilemma – Is There An Easy Fix?

/ Digital Advertising, Latest Digital Marketing News, Social Media Marketing / September 17, 2020

The Social Dilemma, currently taking Netflix by storm, presents some uncomfortable and at times shocking truths about the extent to which social media algorithms now go, to create addiction habits. The premise and objective is simple. The more people using the platform, the more it can be monetised. What’s the cause? Monetisation isn’t the problem […]

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A Moral Protest, Or A Middle Finger To The Monopoly?

A Moral Protest, Or A Middle Finger To The Monopoly?

/ Digital Advertising, Latest Digital Marketing News, Search Marketing, Social Media Marketing, Tools and Platforms / July 14, 2020

Six years on from Gwyneth and Chris coined term, mega brands are ‘consciously uncoupling’ from Facebook in their droves. But is all as it seems?

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Display Ads Just Got Discovered – 3 Reasons Why Discovery Ads Have Been Added To Wired’s Remit

Display Ads Just Got Discovered – 3 Reasons Why Discovery Ads Have Been Added To Wired’s Remit

/ Digital Advertising, Latest Digital Marketing News, Placement & Partnership Marketing, Search Marketing, Tools and Platforms / June 1, 2020

Recently Google has launched a new display campaign type which helps to reach up to 2.9 billion customers across Google properties. Discovery campaigns deliver highly visual, inspiring and personalised ad experiences to people who are ready to learn and engage with the brand by serving ads across Google Discovery feed on the Google Search app, […]

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You Poop, We Plant!

You Poop, We Plant!

/ Digital Advertising, Latest Digital Marketing News, Search Marketing, SEO / May 20, 2020

We’re delighted to be working with new global ‘tree free’ toilet paper brand  New challenger eco brand, How We Roll Co. has given us at Wired the huge pleasure to launch them into the digital landscape, and support their sustainable brand as they grow. How We Roll Co. launched to the Australian market last week, […]

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How To Maintain Cross-Channel Digital Resilience During the COVID-19 Pandemic: We Will Get Through This Together.

How To Maintain Cross-Channel Digital Resilience During the COVID-19 Pandemic: We Will Get Through This Together.

/ Creative, Digital Advertising, Search Marketing, SEO, Social Media Marketing / March 26, 2020

Hello friends, hope you’re well. Yup, we’re all feeling it right now, it’s a very strange time to say the least. The marketing world has changed overnight and it’s definitely a new challenge to navigate together. At least we’re unified in our experiences, if not by being physically close to each other. Before we go […]

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Future-Proofing An Uncertain Future: How Digital Advertising Can Help

Future-Proofing An Uncertain Future: How Digital Advertising Can Help

/ Digital Advertising, Latest Digital Marketing News / March 9, 2020

Economic uncertainty is like Superman’s kryptonite when it comes to marketing and advertising. A natural and understandable reaction during times of economic downturn is for companies to cut costs. Unfortunately, marketing, and in particular, advertising, is typically at the top of the food chain. Again, an understandable move, however, is this really the right strategy? […]

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