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Display Ads Just Got Discovered – 3 Reasons Why Discovery Ads Have Been Added To Wired’s Remit
Mona Laas / Digital Advertising, Latest Digital Marketing News, Placement & Partnership Marketing, Search Marketing, Tools and Platforms / June 1, 2020
Recently Google has launched a new display campaign type which helps to reach up to 2.9 billion customers across Google properties. Discovery campaigns deliver highly visual, inspiring and personalised ad experiences to people who are ready to learn and engage with the brand by serving ads across Google Discovery feed on the Google Search app, […]
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You Poop, We Plant!
Tess Underhill / Digital Advertising, Latest Digital Marketing News, Search Marketing, SEO / May 20, 2020
We’re delighted to be working with new global ‘tree free’ toilet paper brand New challenger eco brand, How We Roll Co. has given us at Wired the huge pleasure to launch them into the digital landscape, and support their sustainable brand as they grow. How We Roll Co. launched to the Australian market last week, […]
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How To Keep A Creative Mindset When Life Feels Like Groundhog Day
Carolina Latorraca / Creative, Latest Digital Marketing News / April 19, 2020
“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination” Jimmy Dean. Well, most of us can certainly relate to this, thanks to the hard, and uncertain times we are living in. The world as we know it has changed, most of our plans have fallen […]
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Future-Proofing An Uncertain Future: How Digital Advertising Can Help
angela@thewiredagency.com.au / Digital Advertising, Latest Digital Marketing News / March 9, 2020
Economic uncertainty is like Superman’s kryptonite when it comes to marketing and advertising. A natural and understandable reaction during times of economic downturn is for companies to cut costs. Unfortunately, marketing, and in particular, advertising, is typically at the top of the food chain. Again, an understandable move, however, is this really the right strategy? […]
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Off-Facebook Activity Tracker – Will You Opt-Out?
Luke Wilson / Latest Digital Marketing News, Social Media Marketing / February 28, 2020
Do you ever get the feeling you’re being watched? Ok, maybe watched isn’t the right word. Tracked is more like it. Most of us these days understand that actions we take online influence ads that we see. You’ve noticed those pair of trainers that you viewed following you everywhere you go online, right? Well, Facebook’s […]
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6 Digital Marketing Tips To Rose Above Your Competitors This Valentine’s Day…
angela@thewiredagency.com.au / Latest Digital Marketing News, Search Marketing, Social Media Marketing / February 11, 2020
Unsure how to woo your consumers into converting this V-Day? No need to crush yourself over it, we have 6 top tips to ensure your marketing is ahead of the date. 🌹 1. Let users produce your creative for you! – Utilise user-generated content (UGC) to find any ‘love’ centered content around your brand on social […]
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Staff To Client Ratio. Is There A Golden Number?
angela@thewiredagency.com.au / Latest Digital Marketing News / January 14, 2020
A constant juggling act for every digital marketing agency is in managing staff workloads. Too little work obviously isn’t great for profitability, and too much work can impact on staff morale, stress levels, and quality of work. So, is there a golden number or formula when it comes to how many clients each staff member should work […]
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Size Matters. 4 Reasons Why Boutique Agencies Are Killing It!
angela@thewiredagency.com.au / Latest Digital Marketing News / January 14, 2020
The age old saying, ‘good things come in small packages’ still runs true, even today in the digital world. When it comes to digital marketing, particularly in the digital advertising space, boutique agencies are successfully winning globally renowned brands now more than ever. Big brands, like Pizza Hut and TEDxSydney are opting for smaller, more agile agencies who can […]
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Paid vs Organic Traffic. Is There A Battle?
angela@thewiredagency.com.au / Latest Digital Marketing News, Search Marketing, SEO / January 14, 2020
It has been well documented for a long time (in digital years) that search advertising is continuing to claim an increasing share of voice in Search Engine Result Pages (SERPs) compared to organic listings. What does this mean for our client’s bottom line? Does it cost more to have a presence in search? Our latest blog outlines […]
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6 SEO Top Tips To Avoid A Site Migration Disaster
angela@thewiredagency.com.au / Latest Digital Marketing News, SEO / January 14, 2020
Are you building a new website and therefore looking to migrate from your old one? If so, this blog is a must read. A poorly managed site migration could lead to a colossal reduction in your site’s organic traffic if not implemented correctly. So, before you take the site migration leap, make sure you’ve read […]
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