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Future-Proofing An Uncertain Future: How Digital Advertising Can Help

Future-Proofing An Uncertain Future: How Digital Advertising Can Help

/ Digital Advertising, Latest Digital Marketing News / March 9, 2020

Economic uncertainty is like Superman’s kryptonite when it comes to marketing and advertising. A natural and understandable reaction during times of economic downturn is for companies to cut costs. Unfortunately, marketing, and in particular, advertising, is typically at the top of the food chain. Again, an understandable move, however, is this really the right strategy? […]

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6 Digital Marketing Tips To Rose Above Your Competitors This Valentine’s Day…

6 Digital Marketing Tips To Rose Above Your Competitors This Valentine’s Day…

/ Latest Digital Marketing News, Social Media Marketing / February 11, 2020

Unsure how to woo your consumers into converting this V-Day? No need to crush yourself over it, we have 6 top tips to ensure your marketing is ahead of the date. 🌹 1. Let users produce your creative for you! – Utilise user-generated content (UGC) to find any ‘love’ centered content around your brand on social […]

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Staff To Client Ratio. Is There A Golden Number?

Staff To Client Ratio. Is There A Golden Number?

/ Latest Digital Marketing News / January 14, 2020

A constant juggling act for every digital marketing agency is in managing staff workloads. Too little work obviously isn’t great for profitability, and too much work can impact on staff morale, stress levels, and quality of work. So, is there a golden number or formula when it comes to how many clients each staff member should work […]

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Size Matters. 4 Reasons Why Boutique Agencies Are Killing It!

Size Matters. 4 Reasons Why Boutique Agencies Are Killing It!

/ Latest Digital Marketing News / January 14, 2020

The age old saying, ‘good things come in small packages’ still runs true, even today in the digital world. When it comes to digital marketing, particularly in the digital advertising space, boutique agencies are successfully winning globally renowned brands now more than ever. Big brands, like Pizza Hut and TEDxSydney are opting for smaller, more agile agencies who can […]

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