Viewing post categorized under: Latest Digital Marketing News


What We Know So Far About The Facebook Conversions API

What We Know So Far About The Facebook Conversions API

/ Digital Advertising, Latest Digital Marketing News, Market Trends, Social Media Marketing / 23 June 2021

Not sure where to start with understanding the rollout of Facebook’s Conversions API and what this means as a potential solution for some of the issues we now face as marketers due to iOS 14?   Look no further! Here’s our guide to what we know so far from our trusted bank of resources and expert […]

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The Stats Are Out… Digital Consumer Trends Index 2021

The Stats Are Out… Digital Consumer Trends Index 2021

/ Digital Advertising, Latest Digital Marketing News, Market Trends / 16 June 2021

There is no denying that 2020 was no ordinary year and the result of a pandemic meant consumers were spending more time at home, more time scrolling and are requiring new ways of connecting across a more diverse entertainment spread. The Mumbrella commissioned study; the Digital Consumer Trends index 2021 has now been circulated and […]

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10 Months Mat Leave… is 10 Years In Digital!

10 Months Mat Leave… is 10 Years In Digital!

/ Creative, Digital Advertising, Latest Digital Marketing News, Social Media Marketing / 30 April 2021

It seems like a lifetime ago… that I was abruptly pulled out of the workforce and thrown into motherhood (my baby decided to come 3 weeks early). 10 months on, and the blissful, yet hazy days of mat leave are now a distant memory. I have now jumped back into work at The Wired Agency […]

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The Moment Is Finally Here: Apple iOS Update 14.5

The Moment Is Finally Here: Apple iOS Update 14.5

/ Digital Advertising, Latest Digital Marketing News, Social Media Marketing / 23 April 2021

It’s finally happening.  We’ve been watching, future-proofing, and waiting patiently since Apple first announced that they would be releasing a potential game-changing update. At last, we have a definitive date. D-Day: April 26th.  Brief Recap In essence, once iOS 14.5 is released as of next week and installed, users will begin to receive prompts on […]

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DISPO: Find Your Instant Gratification Elsewhere

DISPO: Find Your Instant Gratification Elsewhere

/ Digital Advertising, Latest Digital Marketing News, Social Media Marketing / 11 March 2021

What is Dispo? In a time when most things feel edited, filtered or a little too perfect – let’s call it the Kardashian-Effect – along comes an app that shows things as they actually are. Dispo. Dispo, is a new photo-sharing app that allows users to take photos like people once did on a disposable […]

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CLUBHOUSE: The Exclusive Invite Only App

CLUBHOUSE: The Exclusive Invite Only App

/ Digital Advertising, Latest Digital Marketing News, Social Media Marketing / 25 February 2021

Clubhouse is the latest social media sensation coming in hot! The new and very exclusive platform is only accessible for those with an invitation and an iPhone. With celebrities and key opinion leaders jumping on board, the app’s interest has taken the industry by surprise. We’re Calling In An ALAA: A-Lister Audio App Clubhouse is […]

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Facebook Bans News Content In Australia

Facebook Bans News Content In Australia

/ Digital Advertising, Latest Digital Marketing News, Social Media Marketing / 18 February 2021

As of 18 February, Facebook has put its foot down against the long standing fight with Australian government and news publications. Facebook has officially restricted people and news organisations from sharing or viewing Australian and international news content. Why has this happened? This has been in response to the Media Bargaining law the Australian government has put […]

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Apple & Google Will Soon Eat Up All Your Cookies

Apple & Google Will Soon Eat Up All Your Cookies

/ Digital Advertising, Latest Digital Marketing News, Search Marketing, Social Media Marketing / 12 February 2021

The ‘death of the cookie’, the ‘cookie apocalypse’, and even “how the cookie crumbled” – we’ve heard it all too often over the last 12 months. With Google’s latest announcement in Nov 2020, third party cookies will be obsolete as of 2022. For some users, this is seen as a move in the right direction; […]

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Move Over Budweiser, Super Bowl 2021 Is For A New Gen Of Brands Thriving In The Pandemic.

Move Over Budweiser, Super Bowl 2021 Is For A New Gen Of Brands Thriving In The Pandemic.

/ Creative, Digital Advertising, Latest Digital Marketing News, Market Trends, Placement & Partnership Marketing / 4 February 2021

It’s taken a pandemic to knock the Super Bowl stalwarts off their perch, making way for a new generation. Will they keep the tradition of awesome creative alive?

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My Guiding Principle When Joining A Business; Add Value

My Guiding Principle When Joining A Business; Add Value

/ Latest Digital Marketing News / 3 February 2021

I was 23 years old, with a couple of years agency experience, when I asked for my first ‘big job’ boss for a pay rise.  At the time I didn’t realise two things; the world was heading into the GFC and I hadn’t earned a pay rise. My boss, Patrick, said to me “You’re good […]

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