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The Social Dilemma – Is There An Easy Fix?
Angela Hampton / Digital Advertising, Latest Digital Marketing News, Social Media Marketing / September 17, 2020
The Social Dilemma, currently taking Netflix by storm, presents some uncomfortable and at times shocking truths about the extent to which social media algorithms now go, to create addiction habits. The premise and objective is simple. The more people using the platform, the more it can be monetised. What’s the cause? Monetisation isn’t the problem […]
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A Moral Protest, Or A Middle Finger To The Monopoly?
David Kennedy / Digital Advertising, Latest Digital Marketing News, Search Marketing, Social Media Marketing, Tools and Platforms / July 14, 2020
Six years on from Gwyneth and Chris coined term, mega brands are ‘consciously uncoupling’ from Facebook in their droves. But is all as it seems?
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Affiliate Marketing – Your New BFF
Jamie Deehan / Affiliate Marketing, Latest Digital Marketing News, Partnership Marketing, Placement & Partnership Marketing / July 10, 2020
We’ve all got that BFF who we wouldn’t do anything without. Ask yourself this; would you go to the One Direction concert to check out Harry Styles and the boys without your bestie by your side? erm NOPE. Would you go to the pub to watch the Footy Grand Final without your number one booze […]
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Display Ads Just Got Discovered – 3 Reasons Why Discovery Ads Have Been Added To Wired’s Remit
Mona Laas / Digital Advertising, Latest Digital Marketing News, Placement & Partnership Marketing, Search Marketing, Tools and Platforms / June 1, 2020
Recently Google has launched a new display campaign type which helps to reach up to 2.9 billion customers across Google properties. Discovery campaigns deliver highly visual, inspiring and personalised ad experiences to people who are ready to learn and engage with the brand by serving ads across Google Discovery feed on the Google Search app, […]
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You Poop, We Plant!
Tess Underhill / Digital Advertising, Latest Digital Marketing News, Search Marketing, SEO / May 20, 2020
We’re delighted to be working with new global ‘tree free’ toilet paper brand New challenger eco brand, How We Roll Co. has given us at Wired the huge pleasure to launch them into the digital landscape, and support their sustainable brand as they grow. How We Roll Co. launched to the Australian market last week, […]
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How To Keep A Creative Mindset When Life Feels Like Groundhog Day
Carolina Latorraca / Creative, Latest Digital Marketing News / April 19, 2020
“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination” Jimmy Dean. Well, most of us can certainly relate to this, thanks to the hard, and uncertain times we are living in. The world as we know it has changed, most of our plans have fallen […]
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Future-Proofing An Uncertain Future: How Digital Advertising Can Help
Angela Hampton / Digital Advertising, Latest Digital Marketing News / March 9, 2020
Economic uncertainty is like Superman’s kryptonite when it comes to marketing and advertising. A natural and understandable reaction during times of economic downturn is for companies to cut costs. Unfortunately, marketing, and in particular, advertising, is typically at the top of the food chain. Again, an understandable move, however, is this really the right strategy? […]
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Off-Facebook Activity Tracker – Will You Opt-Out?
Luke Wilson / Latest Digital Marketing News, Social Media Marketing / February 28, 2020
Do you ever get the feeling you’re being watched? Ok, maybe watched isn’t the right word. Tracked is more like it. Most of us these days understand that actions we take online influence ads that we see. You’ve noticed those pair of trainers that you viewed following you everywhere you go online, right? Well, Facebook’s […]
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6 Digital Marketing Tips To Rose Above Your Competitors This Valentine’s Day…
Angela Hampton / Latest Digital Marketing News, Search Marketing, Social Media Marketing / February 11, 2020
Unsure how to woo your consumers into converting this V-Day? No need to crush yourself over it, we have 6 top tips to ensure your marketing is ahead of the date. 🌹 1. Let users produce your creative for you! – Utilise user-generated content (UGC) to find any ‘love’ centered content around your brand on social […]
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Staff To Client Ratio. Is There A Golden Number?
Angela Hampton / Latest Digital Marketing News / January 14, 2020
A constant juggling act for every digital marketing agency is in managing staff workloads. Too little work obviously isn’t great for profitability, and too much work can impact on staff morale, stress levels, and quality of work. So, is there a golden number or formula when it comes to how many clients each staff member should work […]
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