Viewing post categorized under: Latest Digital Marketing News
DISPO: Find Your Instant Gratification Elsewhere
Luke Wilson / Digital Advertising, Latest Digital Marketing News, Social Media Marketing / 11 March 2021
What is Dispo? In a time when most things feel edited, filtered or a little too perfect – let’s call it the Kardashian-Effect – along comes an app that shows things as they actually are. Dispo. Dispo, is a new photo-sharing app that allows users to take photos like people once did on a disposable […]
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CLUBHOUSE: The Exclusive Invite Only App
Bethany Carr / Digital Advertising, Latest Digital Marketing News, Social Media Marketing / 25 February 2021
Clubhouse is the latest social media sensation coming in hot! The new and very exclusive platform is only accessible for those with an invitation and an iPhone. With celebrities and key opinion leaders jumping on board, the app’s interest has taken the industry by surprise. We’re Calling In An ALAA: A-Lister Audio App Clubhouse is […]
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Facebook Bans News Content In Australia
Ashley Byers / Digital Advertising, Latest Digital Marketing News, Social Media Marketing / 18 February 2021
As of 18 February, Facebook has put its foot down against the long standing fight with Australian government and news publications. Facebook has officially restricted people and news organisations from sharing or viewing Australian and international news content. Why has this happened? This has been in response to the Media Bargaining law the Australian government has put […]
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Apple & Google Will Soon Eat Up All Your Cookies
Ashley Byers / Digital Advertising, Latest Digital Marketing News, Search Marketing, Social Media Marketing / 12 February 2021
The ‘death of the cookie’, the ‘cookie apocalypse’, and even “how the cookie crumbled” – we’ve heard it all too often over the last 12 months. With Google’s latest announcement in Nov 2020, third party cookies will be obsolete as of 2022. For some users, this is seen as a move in the right direction; […]
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Move Over Budweiser, Super Bowl 2021 Is For A New Gen Of Brands Thriving In The Pandemic.
David Kennedy / Creative, Digital Advertising, Latest Digital Marketing News, Market Trends, Placement & Partnership Marketing / 4 February 2021
It’s taken a pandemic to knock the Super Bowl stalwarts off their perch, making way for a new generation. Will they keep the tradition of awesome creative alive?
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My Guiding Principle When Joining A Business; Add Value
David Kennedy / Latest Digital Marketing News / 3 February 2021
I was 23 years old, with a couple of years agency experience, when I asked for my first ‘big job’ boss for a pay rise. At the time I didn’t realise two things; the world was heading into the GFC and I hadn’t earned a pay rise. My boss, Patrick, said to me “You’re good […]
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Apple Changes The Privacy Game. Here’s What You Need To Know.
Angela Hampton / Latest Digital Marketing News / 29 January 2021
Timing really is everything, and Apple chose the week before Christmas to deliver their gift to Facebook, amongst others. A stocking full of General Data Protection Regulations (GDPR), the Cookie Apocalypse, and now Apple’s IOS 14 Update. It seems privacy is on everyone’s wishlist! So it came as a festive surprise that Apple’s new software […]
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Google vs. Aus Government: That Escalated Quickly! The Facts
Angela Hampton / Latest Digital Marketing News, Search Marketing, SEO / 22 January 2021
Google vs. Aus Government: That Escalated Quickly! The Facts What’s the situation? Have you heard of the Australian Government’s News Media Bargaining Code? In a nutshell, the legislation proposes that Google and Facebook pay for links to local Australian news content. What happens next? The legislation is currently with the Senate for review, who […]
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Affiliate Marketing – Your New BFF
Jamie Deehan / Affiliate Marketing, Latest Digital Marketing News, Partnership Marketing, Placement & Partnership Marketing / 1 December 2020
We’ve all got that BFF who we wouldn’t do anything without. Ask yourself this; would you go to the One Direction concert to check out Harry Styles and the boys without your bestie by your side? erm NOPE. Would you go to the pub to watch the Footy Grand Final without your number one booze […]
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The Social Dilemma – Is There An Easy Fix?
Angela Hampton / Digital Advertising, Latest Digital Marketing News, Social Media Marketing / 17 September 2020
The Social Dilemma, currently taking Netflix by storm, presents some uncomfortable and at times shocking truths about the extent to which social media algorithms now go, to create addiction habits. The premise and objective is simple. The more people using the platform, the more it can be monetised. What’s the cause? Monetisation isn’t the problem […]
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