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Viewing post categorized under: Social Media Marketing
The Social Dilemma – Is There An Easy Fix?
Angela Hampton / Digital Advertising, Latest Digital Marketing News, Social Media Marketing / September 17, 2020
The Social Dilemma, currently taking Netflix by storm, presents some uncomfortable and at times shocking truths about the extent to which social media algorithms now go, to create addiction habits. The premise and objective is simple. The more people using the platform, the more it can be monetised. What’s the cause? Monetisation isn’t the problem […]
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A Moral Protest, Or A Middle Finger To The Monopoly?
David Kennedy / Digital Advertising, Latest Digital Marketing News, Search Marketing, Social Media Marketing, Tools and Platforms / July 14, 2020
Six years on from Gwyneth and Chris coined term, mega brands are ‘consciously uncoupling’ from Facebook in their droves. But is all as it seems?
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How To Maintain Cross-Channel Digital Resilience During the COVID-19 Pandemic: We Will Get Through This Together.
Tess Underhill / Creative, Digital Advertising, Search Marketing, SEO, Social Media Marketing / March 26, 2020
Hello friends, hope you’re well. Yup, we’re all feeling it right now, it’s a very strange time to say the least. The marketing world has changed overnight and it’s definitely a new challenge to navigate together. At least we’re unified in our experiences, if not by being physically close to each other. Before we go […]
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Off-Facebook Activity Tracker – Will You Opt-Out?
Luke Wilson / Latest Digital Marketing News, Social Media Marketing / February 28, 2020
Do you ever get the feeling you’re being watched? Ok, maybe watched isn’t the right word. Tracked is more like it. Most of us these days understand that actions we take online influence ads that we see. You’ve noticed those pair of trainers that you viewed following you everywhere you go online, right? Well, Facebook’s […]
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6 Digital Marketing Tips To Rose Above Your Competitors This Valentine’s Day…
Angela Hampton / Latest Digital Marketing News, Search Marketing, Social Media Marketing / February 11, 2020
Unsure how to woo your consumers into converting this V-Day? No need to crush yourself over it, we have 6 top tips to ensure your marketing is ahead of the date. 🌹 1. Let users produce your creative for you! – Utilise user-generated content (UGC) to find any ‘love’ centered content around your brand on social […]
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