Viewing post categorized under: Social Media Marketing


What We Know So Far About The Facebook Conversions API

What We Know So Far About The Facebook Conversions API

/ Digital Advertising, Latest Digital Marketing News, Market Trends, Social Media Marketing / 23 June 2021

Not sure where to start with understanding the rollout of Facebook’s Conversions API and what this means as a potential solution for some of the issues we now face as marketers due to iOS 14?   Look no further! Here’s our guide to what we know so far from our trusted bank of resources and expert […]

Read More
FORTUNE FAVOURS THE BOLD (AND THE LONG-TERM).

FORTUNE FAVOURS THE BOLD (AND THE LONG-TERM).

/ Creative, Digital Advertising, Partnership Marketing, Social Media Marketing / 18 May 2021

Martin Luther King would have celebrated his 92nd birthday on January 15th this year.  His passing came at the height of the US Civil Rights movement. A period in which some parallels can be drawn with the current tensions in the USA.  Around a year after his assassination, a bold marketing leader at Coke (and […]

Read More
10 Months Mat Leave… is 10 Years In Digital!

10 Months Mat Leave… is 10 Years In Digital!

/ Creative, Digital Advertising, Latest Digital Marketing News, Social Media Marketing / 30 April 2021

It seems like a lifetime ago… that I was abruptly pulled out of the workforce and thrown into motherhood (my baby decided to come 3 weeks early). 10 months on, and the blissful, yet hazy days of mat leave are now a distant memory. I have now jumped back into work at The Wired Agency […]

Read More
The Moment Is Finally Here: Apple iOS Update 14.5

The Moment Is Finally Here: Apple iOS Update 14.5

/ Digital Advertising, Latest Digital Marketing News, Social Media Marketing / 23 April 2021

It’s finally happening.  We’ve been watching, future-proofing, and waiting patiently since Apple first announced that they would be releasing a potential game-changing update. At last, we have a definitive date. D-Day: April 26th.  Brief Recap In essence, once iOS 14.5 is released as of next week and installed, users will begin to receive prompts on […]

Read More
DISPO: Find Your Instant Gratification Elsewhere

DISPO: Find Your Instant Gratification Elsewhere

/ Digital Advertising, Latest Digital Marketing News, Social Media Marketing / 11 March 2021

What is Dispo? In a time when most things feel edited, filtered or a little too perfect – let’s call it the Kardashian-Effect – along comes an app that shows things as they actually are. Dispo. Dispo, is a new photo-sharing app that allows users to take photos like people once did on a disposable […]

Read More
CLUBHOUSE: The Exclusive Invite Only App

CLUBHOUSE: The Exclusive Invite Only App

/ Digital Advertising, Latest Digital Marketing News, Social Media Marketing / 25 February 2021

Clubhouse is the latest social media sensation coming in hot! The new and very exclusive platform is only accessible for those with an invitation and an iPhone. With celebrities and key opinion leaders jumping on board, the app’s interest has taken the industry by surprise. We’re Calling In An ALAA: A-Lister Audio App Clubhouse is […]

Read More
Facebook Bans News Content In Australia

Facebook Bans News Content In Australia

/ Digital Advertising, Latest Digital Marketing News, Social Media Marketing / 18 February 2021

As of 18 February, Facebook has put its foot down against the long standing fight with Australian government and news publications. Facebook has officially restricted people and news organisations from sharing or viewing Australian and international news content. Why has this happened? This has been in response to the Media Bargaining law the Australian government has put […]

Read More
Apple & Google Will Soon Eat Up All Your Cookies

Apple & Google Will Soon Eat Up All Your Cookies

/ Digital Advertising, Latest Digital Marketing News, Search Marketing, Social Media Marketing / 12 February 2021

The ‘death of the cookie’, the ‘cookie apocalypse’, and even “how the cookie crumbled” – we’ve heard it all too often over the last 12 months. With Google’s latest announcement in Nov 2020, third party cookies will be obsolete as of 2022. For some users, this is seen as a move in the right direction; […]

Read More
Why Instagram SEO Is The New Star Player In Your Content Strat Line Up

Why Instagram SEO Is The New Star Player In Your Content Strat Line Up

/ Search Marketing, Social Media Marketing / 25 January 2021

So, you’ve heard of traditional SEO, or Search Engine Optimisation. The unspoken, sometimes riddle-like, must do things to make you appear top of the pile in the search engine result pages (SERPs) in Google. You’d more or less have to have been living on an island for the last 5 years to not know that […]

Read More
Apple Changes The Privacy Game. Here’s What You Need To Know

Apple Changes The Privacy Game. Here’s What You Need To Know

/ Social Media Marketing / 21 December 2020

Apple Changes The Privacy Game. Here’s What You Need To Know Timing really is everything, and Apple chose the week before Christmas to deliver their gift to Facebook, amongst others.  A stocking full of General Data Protection Regulations (GDPR), the Cookie Apocalypse, and now Apple’s IOS 14 Update.  It seems privacy is on everyone’s wishlist!  […]

Read More