Clubhouse is the latest social media sensation coming in hot! The new and very exclusive platform is only accessible for those with an invitation and an iPhone. With celebrities and key opinion leaders jumping on board, the app’s interest has taken the industry by surprise.

We’re Calling In An ALAA: A-Lister Audio App

Clubhouse is a social networking app based on audio-chat only, no awkward Zoom moments is a big tick from us! Users then listen in to organised group conversations, interviews and discussions on various topics – it’s just like tuning in live to a podcast but with an extra layer of exclusivity.

Part podcast, part conference call, Clubhouse is now one of the fastest growing social media apps and we’re getting major flashbacks to when TikTok launched. In December 2020, there were 600k users, January 2021 it had 2M and now as of February 2021 it’s sitting at 6M users! (Source: Business Of Apps

Too Hot To Handle

Celebrities have flocked to the platform for its non-recording policy and safety amongst the wider social community, and as such, there are some big names taking part such as Oprah, Elon Musk and Drake. So, while it’s currently not open to the public, the internet is fascinated with what actually takes place inside the cliquey new app. Have you been lucky enough to peek behind the curtain yet?

Clubhouse is completely invite only. That’s right – much like a real-life country club, you have to be invited to join by an existing member and the invites are in short supply with only 2 given to each user. Some users have even been selling the limited invitations for about $100 a pop and this exclusivity has helped drive the hype around the network.

Have You Got What It Takes?

Once you’ve finally got that lucky invite, you can join up. You then select your interests, like music, film, business or health to get that algorithm going. The more info you give the app about your interests, the more conversation rooms and individuals the app will recommend you follow or join.

The conversation room is just like a conference call, but with some people on the call talking, and most just lurking and listening. Unlike other platforms with live options, once the conversation is over, the room is closed for good. 

What’s Next – VIP or RIP? 

Right now, there’s no mechanism for Clubhouse to monetise the app, but it’s anticipated that it will soon expand its offerings to help creators on the platform get paid – including subscriptions, tipping and ticket sales for audio events.

Given the rapid rate of growth and engagement, we could see Clubhouse become the next power player in social media. Why not give it a go and request an invite from that friend who has been talking your ear off about it.

Author: Beth Carr, Social Media Specialist


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