THE SOLUTION
We developed an omni-channel, multi-phased strategy, with initial campaigns focusing on quick wins, resulting in a strong return on ad spend. Phase 1 paid social activity included a dynamic remarketing campaign targeting highly-qualified remarketing audiences. Paid Search activity consisted of Brand campaign activity aiming to maximise impression share through effective keyword targeting, bid optimisation and strategic ad copy.
Phase 2 activity followed, with more of a focus on increasing the Kinga Csilla following and reaching new audiences, while also generating transactions. For paid social, this involved launching an acquisition campaign with a focus on generating strong brand awareness for Kinga Csilla, as well as a remarketing campaign with the goal of driving transactions. For Paid Search, we were able to introduce RLSA campaign activity as the remarketing list grew. This allowed us to improve overall performance and ensure that the budget was spent more effectively.