THE SOLUTION

A strategic solution, with bespoke content created specifically for each channel, grabbed attention, encouraged interaction and ultimately drove sales. Our solution spoke to the off-peak customer, with strong deals and granular targeting. This drove mass sales at traditionally quieter days of the week for the brand. Initiatives like $1 Wing Wednesday and 2For1 Tuesday turned some of the slowest days of the weeks, into some of the most profitable ones. Our peak strategy utilised turbo charged deals, that were competitive in price and value and also fun and quirky in creative nature. These deals would be limited time offer specials, and every weekend there would be a new deal available, creating demand and a sense of urgency. Our community management team were on call during business hours and also after hours, to interact with customers, handling any queries/disgruntled customers and also tap into the conversion and spread brand love. With the communication strategy for 2019, being ‘share good times’ our team definitely maximised this ethos in every avenue of our digital marketing endeavours.