OVERVIEW
Pizza Hut is one of Australia’s longest standing quick-service-restaurants. They approached us with the goal of increasing digital brand equity and revenue, with a major focus on their social strategy as a driving factor. Pizza Hut also wanted to increase brand love and invest in the Pizza Hut community, as such engagement and interactions on social were fundamental. We also needed to develop a robust community management strategy and process, that would work efficiently with their internal team and our community managers. Focusing on quick responses to customers to encourage sharing the good times with the brand.