OVERVIEW
Nestled in the High-Country of NSW, Thredbo is Australia’s premiere ski resort. Open 365 days a year, the resort is home to the country’s longest ski runs, best mountain bike trails and incredible hikes. It’s beautiful alpine village is situated in a picturesque valley in the heart of the famous Kosciuszko National Park.
In 2019, Thredbo approached us with the goal of increasing visitation during their summer period and establish Thredbo as a true all-year-round ski resort. This involved developing a campaign and creative rebrand that featured Thredbo’s summer offering and differentiated itself as a unique and exciting summer destination.