OVERVIEW
Lake Wanaka Tourism is the tourist operator for beautiful Wanaka in New Zealand’s south island. The region boasts amazing scenery, outdoor adventure, food & wine and incredible ski resorts. Wired was tasked with developing an integrated media strategy, with the constraints of a small budget, aimed at strengthening brand love and consideration for travel to Lake Wanaka.
The core objectives were:
- Increase brand awareness by showcasing Wanaka as the best snow holiday destination in NZ
- Increase quality, relevant traffic to the Wanaka Skiing & Snowboarding landing page
- Increase the Australian-based database