/ / Digital Advertising, Latest Digital Marketing News / 7 February 2022

From world-class shopping centres last month to luxury furniture and homewares this month; The Wired Agency [Wired] is having a cracking start to the year with their latest appointment by leading Australian brand, MCM House.

Managing paid social, search and shopping advertising, Wired will be responsible for driving brand growth and revenue through always-on activity and will take this multi-channel digital approach to drive efficiencies using data to balance demand creation and demand conversion. 

Founded in 2005 by Charles Hinckfuss, MCM House was born from a desire to create high quality, modern furniture that embodies the relaxed, coastal Australian lifestyle.  

The brand has built an unrivalled reputation in Australia for classic contemporary furniture and homewares; offering an unmatched combination of furniture, lighting, textiles, rugs, decor and curated art from around the world.

Commenting on the new partnership, Marketing Manager of MCM House, Penny Constanti, is looking forward to seeing what Wired can achieve for the brand, having had a close relationship with the agency in a previous role.

“I am thrilled to have Wired on board to help accelerate this stage of growth for MCM House. The team will assist with the launch of MCM House into new markets across Australia, as well as introducing a new and exciting expanded range to our clients. 

Having worked with the passionate team at Wired previously, I know they are the perfect fit for MCM House and am looking forward to seeing the incredible results we achieve together.” 

Managing Partner of The Wired Agency, Angela Hampton, also comments on the new partnership;

“MCM House is an incredible Australian brand, producing beautiful home-grown furniture and with a personal passion in interiors, I’m stoked to partner with such an outstanding brand.  Our values as businesses are really similar too so I can’t wait to help grow the brand with our unique approach”.

The Wired Agency’s purpose is to Move digitally, humanly by specialising in strategy, insight and creative for content, social, search, placement & partnerships.  Key clients include Pizza Hut, Assembly Label, Chatime, Maurie & Eve, Crown Group Australia, Visit Korea, Viking Cruises, Georg Jensen, and TEDx

Check out The Wired Agency: Website, LinkedIn, Instagram, and Facebook

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