Quality over quantity is at the heart of our display advertising strategic approach. Our display advertising gurus focus on creating highly clickable, engaging and interactive display ads. Through utilising the DoubleClick Display Platform, our mission is to place ads on relevant, high value websites with the goal of attracting core target markets to our client websites. We put equal weight on both acquisition and remarketing activity, and what’s important to us is reducing CPC and CPA, and at the same time, maximising ROAS.
OUR STRATEGIC APPROACH
STAGE 1: ONBOARDING & CREATIVE DEVELOPMENT
This stage focuses on onboarding and creative development, and includes Google Analytics and competitor analysis, technical set ups including flood light tracking, deep dive into current activity (if already advertising), audience and placement segmentation development, creative and campaign structure development, campaign build, launch and optimisation.
STAGE 2: OPTIMISATION
This stage focuses on daily improvements to campaign performance, paying particular attention to placement, audience and creative performance. We closely monitor quality of traffic to the website, audience, creative and ad placement performance, and of course cost per click, cost per acquisition, conversion rates and ROAS.
STAGE 3: ONGOING & REFINING
Expanding and utilising extra features in DoubleClick, such as dynamic creative creation, campaign expansion based on targeted audiences and remarketing audiences and experimenting with different ad types or messaging. Reporting is completely transparent and allows us to target high quality websites for a low CPM.