Our LinkedIn advertising team focus on creating highly customised strategies based on individual campaigns goals. We build the campaign and optimise daily to generate outstanding results. The end goal is to increase brand awareness and engagement, as well as conversions, such a lead generation.
OUR STRATEGIC APPROACH
STAGE 1: ONBOARDING
This stage focuses on creating the strategy, selecting the target audience, ad format selection, technical set up, creative development, campaign build, launch and optimisation.
STAGE 2: OPTIMISATION
This stage focuses on daily improvements to campaign performance, paying particular attention to budget allocation, best and worst performing audiences and creative.
STAGE 3: ONGOING & REFINING
The 3rd stage focuses on using learnings from previous weeks of campaign activity. We regularly refresh creative to keep content fresh and target new audiences to increase reach.