Increase brand trust, awareness and traffic to site by applying our native advertising knowledge and syndicating content that utilises pull tactics, rather than mainstream push tactics. Our native advertising specialists are well equipped with the tools and experience to create authentic native advertising campaigns that are intriguing to your audiences rather than disruptive. Outbrain is one of the tools we utilise to get our campaigns premium publisher placement on sites like news.com.au, National Geographic, SMH and CNN.
OUR STRATEGIC APPROACH
STAGE 1: ONBOARDING
Creating a digitally savvy blog and obtaining assets that adhere to native advertising best practice. We then create punchy, click worthy titles and align them to creative assets for client sign off. Audience, budget and timings are then mapped out to make sure native activity aligns to the overarching marketing execution.
STAGE 2: OPTIMISATION
Optimise the campaign daily, with a keen focus on creative and publisher placement. We also manually reduce the campaigns cost per click, as traffic to site increases giving our clients the strongest ROI
STAGE 3: ONGOING & REFINING
Continually refine the Outbrain campaign to give budget weighting to the content and placement that are driving the strongest results. Once the campaign has gained momentum we are also able to create an audience pool of Outbrain viewers to retarget to with Facebook, Search and Display ads. A great strategy to take the consumer down the marketing funnel