Programmatic Advertising

Programmatic advertising takes digital campaigns to a whole new level…

An extremely effective way of online media buying and bidding, programmatic advertising adds an ‘artificial intelligence’ layer of automation to campaigns, generating stronger results and saving on cost. Our programmatic advertising team dance around the office when ROAS increases across our search and display advertising campaigns. Sometimes this happens on a daily basis, so our team are super fit!

OUR STRATEGIC APPROACH

STAGE 1: CAMPAIGN LINKING

This stage involves linking search advertising campaigns with DoubleClick (our programmatic platform) or building display advertising campaigns in DoubleClick Bid Manager from scratch. All conversion tags are setup and performance is monitored daily.

STAGE 2: BID STRATEGY IMPLEMENTATION

Next, we identify and implement bid strategies to achieve the campaign’s goal in a more timely, cost-effective manner. For display campaigns, a high level of optimisation occurs in terms of audience, placement, ad creative, CPC and more.

STAGE 3: ONGOING & REFINING

The last and ongoing stage involves monitoring the performance of each bid strategy, campaign or target in order to reduce cost, increase revenue and improve ROAS. New features are utilised whenever they are released and cost savings usually result in campaign expansion and ensuring our clients stay ahead of the curve.

Let’s do digital together!