Our search advertising gurus focus on developing highly segmented search advertising campaigns, implementing daily optimisation and bid strategy tactics (via DoubleClick) to achieve the best possible performing campaigns.
CURRENT BEST PERFORMING CAMPAIGN ROAS 100.37
OUR STRATEGIC APPROACH
STAGE 1: DIGITAL HEALTH
This stage focuses on assessment and research, and includes on-boarding, Google Analytics and competitor analysis, deep dive into current activity (if already advertising), keyword research and selection, campaign structure development, copy creation and campaign build, launch and optimisation.
STAGE 2: OPTIMISATION
This stage focuses on daily improvements to campaign performance, paying particular attention to reducing cost per click and cost per acquisition, and at the same time, increasing conversion rates and maximising Return on Ad Spend (ROAS).
STAGE 3: ONGOING & REFINING
Stage 3 is focused on expanding activity through DoubleClick, creating and optimising bid strategies to continue to reduce CPC and CPA, and increase ROAS. Expanding campaigns will also be a focus based on newly identified or high performing keywords. Remarketing Lists for Search Ads (RLSA) will also take priority to continue to increase campaign performance, and at the same time, customise messaging based on user behaviour.