Our search engine marketing guns focus on both on-site and off-site, white hat SEO tactics, ensuring we maximise share of voice on the first page of search for each of our clients.
OUR STRATEGIC APPROACH
STAGE 1: WEBSITE HEALTH
First we focus on assessment and quick wins, and includes on-boarding, competitor analysis, initial keyword research and selection, technical audit, and meta data optimisation
STAGE 2: CONSOLIDATION
This stage improves on what’s already onsite, and also introduces new content to the site. Activities involved at this stage cover internal link building, directory listings, existing content optimisation, blog optimisation, new content creation, and content syndication
STAGE 3: ONGOING & REFINING
Stage 3 is focused on continuing to build on SEO value and includes keyword optimisation, landing page analysis and optimisation, new content creation, content syndication, internal and external link building, directory listing management, and technical SEO