YouTube Advertising & Optimisation

We target audiences and customers with the most effective and engaging content using video advertising and SEO on YouTube

Our YouTube advertising & SEO team focus on building, launching and optimising campaigns to attract & engage highly targeted audiences. Our key performance indicators focus on generating the strongest possible return on investment for our clients.

OUR STRATEGIC APPROACH

STAGE 1: ONBOARDING

This stage focuses on channel, placement, competitor and keyword analysis, technical set up, deep dive into current activity, audience and placement segmentation development, campaign structure development, campaign build, launch and optimisation.

STAGE 2: OPTIMISATION

This stage focuses on daily improvements to campaign performance, paying particular attention to placement, audience, video views and rankings. We closely monitor campaign metrics, as well as monitoring earned actions such as website visits, and channel subscriptions.

STAGE 3: ONGOING & REFINING

Stage 3 is focused on continuing to refine campaign activity through optimisation. Ongoing SEO activity aims to continue maximising share of voice across the YouTube platform. Read our latest blog for more information on YouTube SEO.

Let’s do digital together!